Public Image Spotlight
How to Attract More Members
When a Member, Visitor, or Press Journalist comes to your Club's website do they see a vibrant, active, happy, and productive club?
Is your branding updated so the Rotary logo is visible? Is the Annual Presidential Theme updated? Are some of your latest projects and activities featured?
As a Club Member we are so involved with "doing" that sometimes the "promoting" gets left to the wayside.
Here are a few links to help update your site:
To access go to, then type "Brand Center" into the search field in the top right corner of the main site page.
You will need to login to use the tools and templates and they really are quite useful.
Here you will also find the Presidential Theme.
Here is an example of the Club Logo Template.
You have a few options of how to create and save the image.
Here are a couple of examples of how clubs have used the new Rotary logo.
Here is the Presidential Theme for 2016-2017-
RI President John F. Germ chose Rotary Serving Humanity as his theme for 2016-17.
If you need help please email Becky Savell, District 5240 Communications Chair at
Welcome to Rotary District 5240 serving Ventura, Santa Barbara, San Luis Obispo
and Kern counties in California.
We are 3500 professional, business and civic leaders who meet regularly to get to know each other, form friendships and exchange ideas that enable us to make a difference in our local community and in communities around the globe.
We invest our time, talent and treasure performing projects that improve our communities, supporting the many non-profit organizations that serve our communities, and providing leadership and scholarship opportunities to our youth.
We reach out to communities around the world to form partnerships that change lives.
April is Maternal and Child Health Month
The area of focus that enables Rotarians to save mothers and their children. If mothers are empowered and healthy, so are their families, leading to an alleviation of poverty and hunger.  Rotary makes high-quality health care available locally and globally to vulnerable mothers and children so they can live longer and grow stronger.  As Rotarians, we expand access to quality care, so mothers and children everywhere can have the same opportunities for a healthy future. An estimated 5.9 million children under the age of five die each year because of malnutrition, inadequate health care, and poor sanitation — all of which can be prevented.  
Within District 5240, examples of Rotarian community support include:
Local free clinics that care for mothers and children including immunizations and cancer screenings; vision and dental screenings and corrective actions when needed; before school and after school programs for at risk children.
Internationally, Rotarians in our district support midwife training, childhood immunizations, medical clinics, corrective surgeries, training for medical professionals.  
As a Peacebuilder District we know that the path to peace begins with elimination of extreme poverty. If mothers are empowered and healthy, so are their families, leading to an alleviation of hunger and poverty and a more peaceful world.   
Memories of Nancy Falconer - by Jim Lewis
Memories of Nancy Falconer - by Jim Lewis
I met Nancy in 2005, just before going to India for an NID with PDG Anil Garg. I needed some D 5240 pins, and she asked me if I could drop by her house to pick them up. I said, “No problem”. When she met me at the door, I knew I liked her already!  No nonsense, efficient, direct - that was Nancy’s style. She asked me to call when I returned, to tell her about my trip. I thought that was nice of her, and discovered then that she was very interested in Rotary's fight to end Polio.
I did give her a call when I returned, and she asked me if I were going to the DA in Oxnard.  I told her I was, asked if she was going, and offered her a ride. (Her cars were notoriously dilapidated!) She said that would be great. During our car pool to Oxnard we got a chance to talk about our district and her job. I learned she had a lot on her plate. Besides the DA work she was doing, she was trying to round up the names of PE’s from some of the clubs and at the same time get the names of PENs. But she said it with her customary grin. I think she enjoyed her work. She also told me that PDG Jock McKenzie had hired her in 1995. Needless to say, that first introduction to Jock was a experience…and as the years went by, I understood why he hired her -  she was just as tough as he was! Jock knew what he was doing…and so did Nancy. She knew more about the people in Rotary and how Rotary functioned than almost anyone in the district. She was my ‘go-to’ person for umpteen unknown items when I wrote reports, sent out emails, or made phone calls for Rotary. I don’t think I was alone on this - 9 out of 10 times I spoke to her, she was on her computer for Rotarians!
Nancy worked with new DGs each year, and 70+ new Presidents each year - not an easy task - unless you were Nancy Falconer. Nancy was proud to donate to Rotary’s polio effort, so I always included her on my weekly report on Polio information. Her dedication to Rotary made me ask her if she was a Paul Harris Fellow. She informed me that PDG Doug Weiben had given her a PH a few years before. A few years ago, I asked her to be my guest at our PH night, but did not tell her I was going to give her a PH. My wife and I picked her up at her house, and knowing our preference for vodka, she presented us with two jars of martini olives!  When she received the PH Award, it was her turn to be surprised!  She was so grateful for the recognition, and quipped that she’d better join Rotary. I said, “Nancy you will be an outstanding Rotarian”, and, not long after that, she joined the E-Club of One World!
Over a span of 9 years, as her mobility decreased, I would pick her up and take her to DA’s, DC’s, and we became great friends. Many times on my way to RC meetings, we’d talk - she did like to talk - and we talked a lot! She loved Margarita’s and Pro football; of course the San Diego Chargers was her team, as she had family members who worked for their organization.  We discussed politics, family, friends - anything, really - she was like an older sister to me, and my heart is very sad, because I also lost a good friend. Her family lost a beloved woman of spirit. Rotary District 5240 has lost a true champion. We will miss her immensely.  But we have gained a reminder of the importance of friends, and learned how valuable a human being can be. I propose this toast (with or without Margherita’s or Martini’s!) - “Here’s to Nancy Falconer - a true lover of life!”
SAVE the DATE!!! Join in the Celebration of "If You Can Dream It, You Can Do It!"
District Governor Nick Frankle's Step-Down Event
Saturday, June 24, 2017, 10:30AM- 1:30PM
Los Robles Greens Golf Course
299 S Moorpark Rd, Thousand Oaks, CA 91361
Location: Los Robles Greens Golf Course 299 S Moorpark Rd, Thousand Oaks, CA 91361 - See more at:
Location: Los Robles Greens Golf Course 299 S Moorpark Rd, Thousand Oaks, CA 91361 - See more at:
ROTARY DISTRICT 5240 - 2016/17
“The 4-Way Test” Essay Contest Winners"

The 4-Way Test of Things We Think, Say or Do
• Is it the truth?
• Is it fair to all concerned?
• Will it build good will and better friendships?
• Will it be beneficial to all concerned?
Elementary Level
1st Place Karla Pacheco 4th Grade Battles Elementary
Rotary Club of Santa Maria
2nd Place Selma Rahim 5th Grade Ocean View Elementary
Rotary of Pismo Beach
3rd Place Erica Siegmund 3rd Grade Del Mar Elementary
Rotary Club of Morro Bay
Middle School Level
1st Place Jadon Squibb 7th Grade Lake View
Rotary Club of Santa Maria
2nd Place Lilah Hutchinson 6th Grade Adams School
Rotary Club of Santa Barbara North
3rd Place Randy Rodas 8th Grade La Cumbre Jr. High
Rotary Club of Santa Barbara North
High School Level
1st Place Madison Swaney 12th Grade Frontier HS
Rotary Club of Bakersfield
2nd Place Kimi White 11th Grade Arroyo Grande HS
Rotary Club of Pismo Beach
3rd Place Madrid Holland 10th Grade Nipomo HS
Rotary Club of Nipomo
The cash awards will be distributed by the club president or by a representative from the District to allow the clubs to announce to their schools before the end of the school year.
3 Categories
• 1-5 grades - up to 150 words
• Middle school-200 words
• High School-250 words
Awards: (1st, 2nd, and 3rd at each level: grade school, middle school, high school)
First Place $300
Second Place $200
Third Place $100
Results BY:
May 1st,2017
District 5240
Barbara Orechoff
Vocational Service Chair 2016/17
How to Get a Two Minutes and Twelve Seconds Rotary Commercial to 73 Million People under $200K
That was the challenge a group of dedicated Rotarians faced last year when the Rotary Rose Parade Float Committee (RRPFC) meet to decide on a theme for the 38th consecutive Rotary entry in the Pasadena Tournament of Rose Parade.  To be effective the message had to be universally understood and show the impact Rotary has on people’s lives around the world.  After considering many theme suggestions the RRPFC decided to celebrate the 100 anniversary of The Rotary Foundation. Off to the drawing board to create a float design. The float would feature a lovable 35 foot long and 17 foot high smoke breathing world traveler (Archie) the dragon for Arch Klumph the Foundation founder in 1916. Archie would be the vehicle to drive home the message of Rotary Making A Difference through the projects The Rotary Foundation supports.  Rotary took home the Princesses Trophy for best use of flowers in a float 35 feet and under in length. Get the inside story and how you can support next year’s float at
Follow the progress of the Rotary Rose Parade Float Committee’s Float as we hop into the 2018 float design in upcoming newsletters.
For More Info Contact Ashley Boyer (805) 709-0711
In Rotary Year 2015-16, District 5240 made a commitment to become a Peacebuilder District. We also made a commitment to wage peace wherever we can – in our local communities and in communities around the world. We are establishing Peacebuilder Club program designed to enhance Rotary’s mission of ‘advancing world understanding, goodwill and peace’ through the promotion of programs and projects aligning with the six areas of focus and in particular the #1 Area of Focus – Peace, Conflict Prevention and Conflict Resolution. Priority will be given to youth and peace education projects and in gaining the assistance of the graduates of the Rotary Peace Fellowship program for local support.
What Is Peace?  It is not just an absence of war. Peace is:
  • Lack of Poverty
  • Lack of Injustice
  • Lack of Hopelessness
  • Lack of Non-Human Environment

Global Grant to Provide Toilets to Girls In Karnataka State

Rotary Club of Bangalore South (D3190) and Rotary Club of Westlake Village (D5240) have partnered on this project to provide 110 toilet units to villages in Karnataka State.

Without safe toilets, women and girls have to relieve themselves outdoors at night, putting them at risk of sex harassment and assault.  Studies by many organizations in India have shown that literacy rate in India among girl students drops due to lack of access to safe toilets.

Indirect beneficiaries will include approximately 330 women living in the houses.


Other greater benefits include hygienic practice and awareness in the neighborhood that helps to develop good routine habits, and spark the necessary conversation about sanitation habits.  


The total project budget is US $44,000, of which RC Westlake Village has committed $9000.  (RC Moorpark in District 5240 has already pledged $1000.  RC Bangalore South is committing $2000.)


How can you help?  If you would like to support this worthy project, please contact us for the documentation.  We can only accept the first nine donors at $1,000 each (plus the TRF fee of 5%, if donating for PH recognition).

Please contact us at: to join us.  


Rotarians of San Luis Obispo and Rancho El Chorro
With rain predicted,these incredible Rotarians from the SLO Clubs came out to Rancho El Chorro to construct the amphitheater today, Thursday, a WORK DAY, because Saturday is off the schedule due to rain!!!   Are these Rotarians great or what? 
As you can see, the site has been graded and decomposed granite laid, and now here they are putting in the piers and floor joists. And as you can see I am guarding the materials from theft. It’s an exhausting responsibility. WHEW!
For the Rotary Club of Compostela:
Con lluvia predicho, estos increíble rotarios de los clubes SLO salieron a Rancho El Chorro para construir el anfiteatro hoy, el jueves, un día de trabajo, porque el sábado es el horario debido a la lluvia! ¿Son estos grandes rotarios o qué? 
Como puedes ver, el sitio ha sido clasificado y puesto de granito descompuesto, y ahora aquí están poniendo en los pilares y las vigas del piso. Y como veis estoy protegiendo los materiales de los robos. Es una responsabilidad agotadora. ¡UF!
Sua en Rotorio
Yours in Rotary,
Steve Geil
Rotary Club of Cayucos


Promise of Assurance to Children Everywhere- PACE


The subject of Maternal and Child Health also includes poverty, abuse of women and child trafficking.  This is an article of how Rotary, working in a strategic partnership with an US non-profit organization – PACE Universal of which I am a member, is tackling these issues and achieving sustainable results by implementing programs in the six areas of focus.

There are currently 62 million girls that do not go to school and more than 1 billion women living in poverty.

As was emphasized at STEPS, child trafficking is the second largest industry in the world and the fastest growing.

PDG Deepa Willingham started PACE Universal (PACE), Promise of Assurance to Children Everywhere, in 2003. The goal was to establish the PACE Learning Center (PLC) in Piyali, a village 45 km from the city of Kolkata (formerly Calcutta), which was steeped in abject poverty and was one of the hot beds for child trafficking.  At PLC PACE was committed to changing lives through education. Deepa’s goal was to enroll 20 girls. 

There are now 250 students and the waiting list grows daily. It is a magical and empowering place.  An oasis of hope, learning and love.  This is how it began. 

Service to Women and Children Featuring
Dr. Rob Skankey
Ojai Rotarian Dr. Bob Skankey is happiest when he is using his years of training and experience as an obstetrician and gynecologist to improve the health of women – and the more remote and underserved the location is, the happier he is to work there.  
After 28 years of delivering over 3000 babies in the Ojai Valley, Dr. Bob closed his practice in 1997 and expanded his horizons to teach health care workers and care for women in Bolivia, Tonga, Brazil, Nicaragua, Mali, Honduras, and Niger.  He trained in Addis Abba, Ethiopia, to learn more about surgical repair of vaginal fistulas.  
As a member of Rotary Club of Ojai’s active International Service Committee, Dr. Bob offered boots-on-the-ground expertise in maternal and infant health projects, as well as encouragement for other people’s projects.  Dr. Bob’s favorite projects were when he found innovative ways to adapt medical knowledge and technology to meet local needs in a sustainable way.  
April 2017
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